Blog

It’s and its – How to tell them apart?

“It’s” is the abbreviation of “it is”- e.g. It is a cat. “Its” is a word that shows possession e.g.  This is my cat and ...
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Principle and Principal – Which one should you choose?

“Principal” has 2 meanings.  The most common use is when referring to an important person within an organisation. For example: The principal of a school. ...
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Italics or Quotes for Book Titles

Do you use Italics or Quotation Marks for titles? Use italics when referring to the title of a book, magazine, journal or newspaper. When you ...
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Using apostrophes when the name ends in “s”

The problem with apostrophes (one of these ’) is they are tricky little symbols with lots of uses and rules about location. One of the ...
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The Apostrophe (‘) – Does it go before or after the “s”?

Apostrophes (one of these ’) are used in lots of ways which can make it really confusing. As a copywriter, I’m often amazed how creatively ...
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Take a Break. Get Creative.

Do you feel guilty taking breaks at work? It’s tempting to power through because our days are so busy and there is always a pile ...
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