Blog

Testimonials – Does your website need them?

As a website content writer, clients often ask if they should include testimonials on their website. Ultimately, this is a business decision only they can ...
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Media releases – a powerful marketing tool to grow your business

Media releases (also known as press releases) can be powerful tools in your marketing mix because they act as a third party endorsement of your ...
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How to manage Tender Terror

Tenders are stressful for everyone involved but their popularity is increasing. Tenders allow businesses to source new suppliers and provide transparency for government departments. So ...
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5 Dos & Don’ts to make your content timeless

Whether it’s a blog, your website content or a social media post, investing in content creation is a big commitment. It takes time, energy and ...
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Price or value? Your quote should work as hard as you do!

Your quote is the last opportunity to “sell” your skills and services to a new customer but most quotes simply focus on price. Worse still, ...
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Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Today’s Words that Sell is Easy.

People love convenience and hate effort. In fact, any hint of effort could drive potential customers to your competitors. That’s why “Easy” is a very ...
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