In my opinion, everything – from an email to your website or product catalogue – should have a call to action.
Because it tells people what to do next.
The reality is, we don’t always engage our brain when we are reading stuff. For example, I significantly increased donations for a charity by simply adding the words, “To donate, please complete this form.”
While my charity client thought it was obvious that’s what they wanted potential donors to do, the increase in donations indicated it might not have been so obvious to their database.
- Visit our website for more information
- To order, click here
- Call now to arrange a quote
- To enter the competition, like this page
Explaining the next steps to potential customers is a simple but powerful tool to boost enquiries and sales. That’s why I think they should be everywhere.
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