WTS Easy

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Today’s Words that Sell is Easy.

People love convenience and hate effort. In fact, any hint of effort could drive potential customers to your competitors.

That’s why “Easy” is a very useful Word that Sells. It helps overcome any effort or barriers to purchase and instead encourages potential customers to choose your business.

Low effort words are not limited to the word “easy”. You can also mix it up with “simply”, “just”, “only”, “all you have to do” or “a piece of cake”.

You can use these low effort words as headlines — “5 Easy Ways to Eat Healthy”

or

As statements within the body of the copy — “It only takes a minute …”

or

As calls to action — “All you need to do is call this number”.

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Looking for words that sell? Speak with Karen from Consider It Done Australia.  Our writers are marketing professionals who specialise in copywriting. That means we can take your marketing ideas and turn them into Words that Sell.