Offering a guarantee means you are reducing the risk of trying your product or service for the first time. It gives potential customers confidence that there’s nothing to lose. That’s what makes guarantees so powerful.
Offering a guarantee will give you a competitive edge, especially when you are:
- Competing with well-known brands
- Getting customers to try a new product or service for the first time
Popular types of guarantees include:
“Money back guarantee!”
“Enjoy our 14-day free trial”
“Guaranteed to last 3 years”
“Lowest prices guaranteed … If you find a lower price, we’ll match it.”
“Delivered within 30 minutes or it’s free.”
“If you’re not completely satisfied, we’ll refund the full price – no questions asked.”
A Tip:
Many businesses place their guarantee in the fine print of their Terms & Conditions. Be bold with your guarantee, catch your customer’s eye and out-sell your competitors!
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