It may surprise you to know Australian’s love to receive promotional catalogues, brochures, cards and letters. Research has revealed they remain on our desks and coffee tables for weeks (and often months) at a time. So while it’s easy to ignore online promotions, paper ones are opened and read.
We’ll also use catalogues and brochures as a prompt for our online research and e-commerce activities.
But here’s the warning
Printed marketing collateral can be expensive to produce so use them as part of a well-developed marketing campaign. Things to note are:
- Addressed mail will usually generate more responses than unaddressed mail
- Printed brochures and catalogues are most beneficial for products or services considered high risk/high value
- Including a special offer in the printed material increases the chances of generating sales
Important to note
If you are investing in printed marketing collateral, ensure you receive the best possible response rates by using professional graphic design, copywriting and printing services.
Looking for words that sell? Speak with Karen from Consider It Done Australia
Our writers are marketing professionals who specialise in copywriting. That means we can take your marketing ideas and turn them into Words that Sell.
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