Your quote is the last opportunity to “sell” your skills and services to a new customer but most quotes simply focus on price. Worse still, many quotes simply give the overall price rather than listing the inclusions. Without this detail,…
People love convenience and hate effort. In fact, any hint of effort could drive potential customers to your competitors. That’s why “Easy” is a very useful Word that Sells. It helps overcome any effort or barriers to purchase and instead…
Offering a guarantee means you are reducing the risk of trying your product or service for the first time. It gives potential customers confidence that there’s nothing to lose. That’s what makes guarantees so powerful. Offering a guarantee will give…
If people are interested in your products or service, they are looking for reasons to buy from you. They want to be convinced that their instincts are correct and you are the business for them. That’s when a Why choose…