As a website content writer, clients often ask if they should include testimonials on their website. Ultimately, this is a business decision only they can make but here’s what I tell my clients. Understand the difference between a Testimonial and…

Media releases (also known as press releases) can be powerful tools in your marketing mix because they act as a third party endorsement of your product, service or business. While they come from you, they are written as if an…

Tenders are stressful for everyone involved but their popularity is increasing. Tenders allow businesses to source new suppliers and provide transparency for government departments. So rather than avoiding them, here are a few tips to help you build your business…

Whether it’s a blog, your website content or a social media post, investing in content creation is a big commitment. It takes time, energy and money so it’s important to maximise the life of each piece. Here are 5 important…