When Less Is More

When less is more

“For sale: baby shoes, never worn.” - Ernest Hemingway   Hemingway’s 6-word story talks about selling a pair of shoes but it has a deep emotional subtext.   In this example, Hemingway was able to evoke intense emotion in his…

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The 92 Word Sentence

The 92 word sentence

Last year, a friend sent a newsletter to his customers containing a 92-word sentence. That’s a really long sentence – especially for an online newsletter. He writes it himself and to be fair, he’s doing his best. But the sentence…

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