Words That Sell
People love convenience and hate effort. In fact, any hint of effort could drive potential customers to your competitors. That’s why “Easy” is a very useful Word that Sells. It helps overcome any effort or barriers to purchase and instead…
Offering a guarantee means you are reducing the risk of trying your product or service for the first time. It gives potential customers confidence that there’s nothing to lose. That’s what makes guarantees so powerful. Offering a guarantee will give…
If people are interested in your products or service, they are looking for reasons to buy from you. They want to be convinced that their instincts are correct and you are the business for them. That’s when a Why choose…
Subheadings are really important and useful things to include in all your marketing materials including your: Website Blogs Quotes and tenders Customer newsletters Even long emails Unless we are reading a book, we all tend to scan the screen or…