Subheadings are really important and useful things to include in all your marketing materials including your: Website Blogs Quotes and tenders Customer newsletters Even long emails Unless we are reading a book, we all tend to scan the screen or…
In my opinion, everything – from an email to your website or product catalogue – should have a call to action. Why? Because it tells people what to do next. The reality is, we don’t always engage our brain when…
It may surprise you to know Australian’s love to receive promotional catalogues, brochures, cards and letters. Research has revealed they remain on our desks and coffee tables for weeks (and often months) at a time. So while it’s easy to…
Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Words that Sell are How to